Handmade from natural and sustainable fibers, the Armadillo Classic Rug Collection is infused with rich texture and inviting warmth, paired with an earthy, organic palette to celebrate each meticulous weave and knot. Laden with heart and soul, these timeless designs truly embody the stories of its makers and invite tactile exploration of their incredible artistry.
Armadillo is inspired by the uncommonly beautiful of the human touch. All of their rugs are infused with rich history and artisanship of the hands who have created them. Armadillo rugs are 100% handmade, using Fair Trade practices with natural and sustainable fibres. We just love these handmade rugs that tell a beautiful story of craftsmanship that no machine can ever recreate with the same care and precision. Made with natural and sustainable fibers by means of Fair-Trade practices. With newest styles, hues, patterns and textures grounded in nature are interwoven into compositions designed for the home’s intimate and free-flowing spaces. Happy to show you these online and in our studio.
More about the designers
Armadillo was founded by Jodie Fried and Sally Pottharst. "All our rugs are made with natural materials and sustainable processes. We hold ourselves to the highest standards of transparency, environmental performance and social responsibility to make a difference in both your home and the world around us. We strive to leave as little impact on the earth as possible. Our carpets are crafted from natural and recycled materials. Each rug is made consciously and responsibly, designed to counteract today’s throwaway culture and stand the test of time, both in their aesthetic and unquestionable quality."Crafted by hand
"Our rugs are crafted by hand for an enduring beauty and impeccable quality that promises to age gracefully over time. Each intricate knot and weave is a gesture in patience, honouring the raw integrity of natural materials and a sustainable tradition of timeworn processes. This craftsmanship results in an authentic rug with the rigour to accompany you, from one generation to the next."
Sustainability in action
"We strive to leave little impact on the earth. Each rug is made from carefully sourced natural fibres such as jute, wool and linen and crafted using energy efficient processes – resulting in a product of quality, longevity, and hence sustainability. In 2019, we partnered with the International Living Future Institute to affix our collections with a Declare Label, outlining exactly how our rugs are made, what they are made of and where they will go at the end of their life to give customers greater manufacturing transparency and the confidence to know that they are investing in a truly sustainable product."
“Nature is like a form of meditation”
Rugs that lie lightly on this earth
The Armadillo Foundation is a not-for-profit organisation established in 2017 to improve lives in underprivileged communities. For each rug purchased, we donate 10% of net profits towards educational, healthcare and environmental initiatives, including full funding of the KVM School in India attended by many of our artisans’ children. By bringing an Armadillo rug into your space, you’re creating opportunities they otherwise would not have.
By Mölle is official partner of Armadillo. Discover the collection
Try at Home Rug Samples
Take the guesswork out of choosing the perfect rug by trying your favourite styles at home. Request a sample piece on view and one of our design experts will be in touch to ship them to you, free of charge. Once you’ve made a decision, return the sample and jump back online to make your purchase.