Bergs Potter is a Danish family business that has been making traditionally handmade Tuscan terracotta plant pots in Italy for over 75 years. It all started when Victor Berg inherited a ceramics shop full of flower pots in Copenhagen in 1942. Victor decided to start selling flowers in addition to the ceramic pots. The combination of pots and flowers became a real hit and the store grew quickly. 
Terra Cotta
The most famous pottery in the world has been made in Tuscany since the year 1000. Terracotta literally means 'baked earth' in Italian. The history of unglazed pottery goes hand in hand with the history of mankind. It is a real natural product and the Etruscans and later the Romans discovered that the Tuscan terracotta baked clay was excellent. Even today, the best clay is still mined in Tuscany. The unique brown-red color comes from the iron that is originally present in the clay. After the firing process in the brick kiln, the pottery takes on its typical red-brown hue, reminiscent of the Tuscan sunrise.
The four elements come together in the terracotta pottery: Water and earth are the raw materials, air and fire are necessary for firing terracotta pots. The Berg Potter ceramics studio in Tuscany has been working in the same traditional way for centuries. The pots made from the wet clay are first air-dried and then fired for a few days at very high temperatures in the stone oven or sometimes still in traditional wood ovens. Directly from the oven, the hot pots are quenched with cold water, giving the pots a natural strength. The making process is purely manual work and takes about eight weeks per pot. Not one jar is exactly the same. This makes each Bergs Potter truly unique with much more character than machine-made pottery.
Can Bergs Potter's pots be kept outside?
Thanks to a special treatment, the saucers are completely waterproof, making the pots suitable for both indoor and outdoor use. The high-quality terracotta earthenware allows air to pass through to the roots and retains moisture, providing plants with optimal growing conditions. The terracotta pots are practical to use both indoors and outdoors. The unique quality of Tuscan clay, with the very high oven temperatures, makes the pots waterproof and resistant to frost.
Designed in Denmark, handcrafted in Italy – made from premium clay
"If your plants could speak, they would tell you that there’s nothing better than a quality clay pot. Proper drainage gives their roots room to breathe, and superior clay holds in the moisture they need. The clay used for Bergs is certified Italian clay – Italy’s most exclusive and durable clay. The natural strength of our versatile pots means they can work both inside and out. We never add chemicals to seal the surface of our raw clay pots – their durability comes from high-temperature firings and a subtle silicone treatment on their saucers, making them completely waterproof. High quality materials and craftsmanship means the pots’ patinas will improve with age, and live on from one generation to the next."
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